The costs of employing commercial cleaners could be reduced by a new version of chewing gum created by UK scientists, it has been claimed.
Devised to reduce stains caused to pavements and problems associated with the substance, the new product is non-stick and dissolves in water.
It is anticipated that it could reduce the £858 million annual bill for cleaning streets in England, spokeswoman for Keep Britain Tidy Fiona Ashurst, asserted.
However, she added: “The best way to reduce the cost of littering on England’s streets is for people to not drop litter in the first place.”
More than 50 per cent of the gum can be removed from streets using conventional contract cleaning methods and washed down drains.
The launch of Rev7 on sale in the US comes after a poll published by Mintel in July 2009 indicated 71 per cent of Britons use gum or mints as a means of freshening their breath.
Posted by Marta Boshnakova
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