Bosses at one of the world’s biggest household goods suppliers have highlighted the challenging nature of the Domestic Cleaning market.
Slough-based Reckitt Benckiser – which is responsible for producing renowned products such as Cillit Bang and Air Wick air fresheners – has suggested economic constraints in Europe and North America have made it difficult to push its substances.
Chief executive Bart Becht told Dow Jones Newswires that although the firm posted profits in the first quarter of 2011, certain markets are proving difficult.
Emerging nations were the biggest purchasers for Rckitt Benckiser during the period, while areas closer to home have not been so lucrative.
Many people could be using cheap, unbranded goods to undertake their one off spring cleaning or office cleaning chores due to the uncertain economic climate.
Despite this, Mr Becht insisted that reducing the volume of products without also dropping the price was not an option.
“[You can] take out packaging materials, but not change the experience for the consumer. Taking quantities away is taking away from the consumer,” he told the news provider.
The Office for National Statistics has suggested that Britons spent less money on household goods during April 2011 than in previous months.
Posted by Manuela Mendes
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