Most consumers purchase Domestic Cleaning products and solutions based on price, a new survey reveals.
According to a global poll from Datamonitor, two-thirds of respondents buy their cleaning products based on value for money either “most of the time” or “all of the time”.
Nearly eight in ten (79 per cent) of Brazilians and almost three-quarters (74 per cent) of Russians are keen on obtaining value for money in their cleaning products.
Meanwhile, the Japanese and Swedish are least likely to purchase house cleaning products based on value for money.
The survey also found that most consumers are aware of and concerned about the negative health effects of poor home hygiene and many are worried about product safety and the harshness of ingredients when it comes to purchasing choices.
Green issues are also playing a bigger role in consumers’ purchasing choices. The survey found that sustainability is becoming a “meaningful driver of consumer behaviour” when it comes to household care, but is secondary to most purchasing influencers.
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