Martha Stewart launches line of eco cleaning products

By January 4, 2010Articles

Television host and business mogul Martha Stewart has unveiled a new line of environmentally-friendly cleaning products. The Martha Stewart Clean range includes ten eco-conscious products for carpet cleaning, general purposes, kitchens, bathrooms and laundry. Starting from next year, the range will be launched onto the market, providing both domestic cleaners and professional cleaning companies with products that are tough on dirt but gentle on the environment. The cleaning range will launch at The Home Depot, but will also be available for purchase on Amazon and at other major retailers. Each product will feature an Eco Options label, to alert consumers to the line’s environmentally-friendly credentials. The product range is being developed by Hain Celestial Group, which owns brands such as Alba Botanica, Avalon Organics and Heather’s Naturals.


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