New research has suggested that Domestic Cleaners could be influenced by the packaging of cleaning products that claim to be environmentally friendly.
A study by Datamonitor has found that 55 per cent of people think that labels stating ‘reduced packaging’ and ‘recyclable/compostable’ would improve their opinion of a product.
Furthermore, 85 per cent of consumers are expecting the manufacturers of consumer packaged goods to play a big role in addressing environmental issues as a whole.
The news comes as Unilever, which owns many cleaning product brands such as Cif and Domestos, announced that sustainability will be at the forefront of its new business model.
Mark Whalley, analyst at Datamonitor, said: “As packaging is the first thing consumers see when they see a product, it is crucial that it conveys a brands vales and credentials.
“For companies like Unilever, it is critical that they do not overlook this aspect of sustainability.”
It follows recent European Commission proposals that could see phosphates banned from laundry detergents, as they can build up in water supplies and disrupt eco-systems.
Posted by Tanya Nikol
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