Domestic cleaning enthusiasts contribute to product’s huge success

By April 1, 2011Articles

Domestic cleaning enthusiasts contribute to product's huge success

People who buy domestic cleaning products created by Reckitt Benckiser have contributed to the company’s massive success in the past decade.

The firm, which is behind well-known brands such as Cillit Bang and Mr Sheen, has seen its share price soar since 1999 when Reckitt & Colman’s took over Benckiser.

Recently, chief executive Bart Becht announced he had earned £18.2 million for himself in 2010, following his record pay packet of £92 million in 2009.

Even though he picked up this huge sum, the firm still donated £110 million of shares to Save the Children, the Daily Telegraph reports.

It appears that renowned marketing ploys, including Barry Scott’s endorsement of Cillit Bang, have had a big effect on consumers.

Mr Becht reiterated his commitment to customer satisfaction when he told the Daily Mail that the firm spends countless hours finding out what people want from cleaning materials.

“I ask them [shoppers] why they’re picking up the product and then go into their house and find out why they do the laundry the way they do,” he told the publication.

Reckitt Benckiser’s latest financial results showed total net growth of nine per cent in the fourth quarter of 2010.

Posted by Liam JamesADNFCR-3568-ID-800481295-ADNFCR

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