Gruene Steam has unveiled new logo designs and packaging concepts for its range of environmentally-friendly floor cleaners.
The new logo for the Domestic Floor Cleaning products is crafted in a casual handwritten style in an effort to complement the product’s “fresh and natural appeal”.
The packaging of Gruene’s steam mop has also be completely overhauled to include various new product images, as well as a pictorial explanation of the many ways in which the product can be used.
Accompanied by the strapline “Go Gruene”, the packaging features a largely black, white and green colour palette to signify the product’s eco-friendly credentials.
Richard Baccus, president of Gruene Steam and ABC Vacuum Warehouse, said the Gruene mop and steam cleaner is one of the leading two-in-one mop products on the market today, which is why the company is emphasising its functionality in the new packaging design.
He commented: “From general household cleaning to tough, detailed jobs, the Gruene steam mop is a safe, effective and environmentally-friendly tool, and we are pleased that our new logo and packaging concepts reflect these attributes.”
Posted by Paula Huzjak
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